Made for the Cold Blooded: New Balance TV Spot

NB lax

Rob Pannell

New Balance - NB FREEZE

New Balance – NB FREEZE

New Balance - NB FREEZE

Rob Pannell

freeze8

 

Teaser phase of the campaign

Animated GIFs for Website and Social Media

Animated GIFs for Website and Social Media

Freeze Tech Film

 

NEW BALANCE LACROSSE: FREEZE

For New Balance’s debut into the sport of lacrosse, we introduced a cleat called the NB Freeze. Unlike many competitor’s cleats, the Freeze was designed specifically for the sport of lacrosse (rather than re-purposing a cleat designed for another sport). Being a lacrosse-specific cleat, the Freeze attests New Balance’s commitment to lacrosse players. Our campaign featured TV spots, print ads, social content, and more. The campaign was such a success that New Balance sold out of the Freeze on their website in just a few days.